Buyer Journey Analysis & Strategy

Know What Your Prospects Need to See, Hear and Believe
So They Are Ready to Become Your Client

from 3-Time Amazon Best Selling Author, Ed McDonough You may be getting prospects... You may be having conversations... And people may be visiting your website, asking questions, requesting information or showing some level of interest. But too many of them never take the next step. The problem may not be your service. It may not be your price. And it may not be that the prospect is simply "not ready." The real problem is your marketing is not helping the prospect move through the decisions they need to make before they feel comfortable becoming a client. That is what the Buyer Journey Analysis & Strategy helps you understand. You may not realize it, but you can receive a personalized report that shows you what is happening in your prospect's mind as they consider solving their problem, researching their options, justifying their decision and deciding who to work with. More importantly, you will see exactly what you can do to help move them forward.

Your Prospects Are Making More Than One Decision

Every owner knows, a prospect NEVER goes from: "I have a problem." to: "I am ready to hire you." There are decisions in between. They are trying to figure out: • Is this really the right solution for me? • Who should I trust? • How is one option different from another? • Will this actually work in my situation? • Is this worth the money? • What happens if I make the wrong choice? • Why should I choose this business instead of continuing to look? When your marketing does not address these questions, prospects are left to answer them on their own. That is when conversations STALL. People KEEP researching. They COMPARE you to other options. They say they need to THINK about it. They STOP responding. Or worse, they CHOOSE SOMEONE ELSE. Not necessarily because the other business is better. But because: "The other business made the decision process easier."

The Buyer Journey Changes How You Market Your Business

Businesses that understand how their prospects move through the Buyer Journey communicate differently. Instead of simply explaining what they do, they can address what the prospect is thinking about at the right point in the decision. ✔ They can give prospects the information they need to keep moving. ✔ They can reduce uncertainty. ✔ They can make their value easier to understand. ✔ They can give people clearer reasons to continue the conversation. And they can create a more direct path from interested prospect to paying client. That is why businesses that understand their prospects' Buyer Journey have a much higher prospect-to-client conversion rate. They are not simply generating attention. They are helping prospects MAKE A DECISION IN REAL TIME.

Imagine Knowing What Is Holding Your Prospects Back

Before having this information, your marketing can feel like guesswork. ❓ You try a new message. ❓ You change your website. ❓ You post more often. ❓ You attend networking events. ❓ You send outreach messages. ❓ You explain your services again and again. But you still do not know whether you are activating the right 'triggers' to engage the prospect and get them to take the next step. With your Buyer Journey Analysis & Strategy, you will have a clear picture of those 'triggers' and the decision process your prospect is moving through. You know exactly what they are thinking. ✔ You know where uncertainty can enter the process. ✔ You know what your message needs to communicate. ✔ You know where to look for potential clients who may already be showing signs that they need your help. ✔ And you have a practical way to start putting that information to work. Instead of wondering: "What should I say about my business?" You'll know the answer to the most elusive question: "What does my prospect need to understand before they are ready to move forward?" That is a very different way to market your business, however it's the same way successful consultants, advisors, coaches and owners do it.

Your Personalized Buyer Journey Analysis & Strategy Includes:

1 - The Four Stages of Your Prospect's Buyer Journey

Your report breaks down the four stages and gives a detailed look at each one: Desire What is driving the prospect to want a solution or a better outcome? Research What are they trying to learn, understand and compare? Justification What do they need to believe before they can feel comfortable moving forward? Acquisition What can make the final decision easier, safer and more comfortable? You will see what your specific prospect is thinking at each stage so you can better understand the questions, concerns and decisions taking place before they become a client.

2 - Two Outcome-Based Messages Created Around What Your Prospect Wants

You will receive two versions of a high-level outcome-based message based on your business, your service and the prospect you want to attract. Version 1: Your 30-Second Networking Message A clear way to explain what you help people accomplish when someone asks about your business. Instead of giving a long description of your services, and what you 'do', you can quickly help the person understand the problem you address and the outcome you can help them get. Version 2: Your Extended Marketing Message A longer version you can use as a starting point for your website, marketing materials and other prospect-facing communication. The goal is to help your prospects see themselves in the message and understand why continuing the conversation with you make sense for them.

3 - Where to Look for Prospects Who Already Want What You Offer

Your report also includes a high-level outline showing you how to identify and use public social signals. These are signs that a person or business may be experiencing a problem, pursuing a goal, making a change or entering a situation where your service is relevant. Instead of blindly contacting anyone who fits a broad target market, you can begin looking for people who are showing signs that a conversation may be timely. Your report gives you an effective starting point for identifying those signals and using them to find better prospecting opportunities.

4 - Three Practical Ways to Get Your Message in Front of Potential Clients

Knowing what to say only matters when the right people hear it. Your report identifies three cold outreach methods that fit your type of business and the prospects you want to reach. These are not limited to online marketing. The goal is to help you meet prospects where they are already spending their time, building relationships, looking for answers or making business decisions. You will have a clearer idea of how to begin the conversation rather than simply waiting for referrals or hoping prospects find you.

5 - A Simple to Follow Strategy for Putting Everything Together

Face it, you do not need another complicated marketing plan filled with dozens of tactics. Your report concludes with a action-oriented, high-level strategy for putting the information into action right away. You will see how the pieces work together: ✔ Who you are trying to reach. ✔ What they are likely thinking. ✔ What you should communicate. ✔ What signals can help you identify potential prospects. ✔ How you can get your message in front of them. ✔ And how to use this information as part of your ongoing marketing. The result is a clearer direction for attracting prospects and helping more of the right people move toward becoming clients.

This is NOT the Output of an AI Prompt

Your Buyer Journey Analysis & Strategy is not created by entering your information into an AI prompt or AI agent and sending you whatever comes back. Your business and prospect information is first gathered through a detailed online form. That information is assessed using a Proprietary Marketing Intelligence System built specifically to examine the Buyer Journey, prospect decision-making, messaging, social signals and outreach opportunities. It utilizes 38 Psychological Triggers associated with the buyer journey to give you an accurate evaluation of your ideal prospect. The resulting analysis is then personally reviewed and refined by Marketing Strategist and Direct Response Copywriter Ed McDonough. And, that human review matters... Because your report needs to be 100% aligned with your specific prospects and your specific business. The recommendations need to be relatable and believable to them. The outcome-based messages you'll receive need to sound natural and human. And the final report needs to give you information you can actually use right away.

How It Works...

The process is simple. Step 1: Purchase Your Buyer Journey Analysis & Strategy Your investment is $247. Immediately after your purchase, you receive access to the online Buyer Journey Analysis form. You provide information about your business, your service, your prospects and your marketing goals. Step 2: Receive Your Personalized Report Your information is assessed and your report is created, reviewed and refined. Within 48 hours, your completed personalized Buyer Journey Analysis & Strategy is delivered directly to you by email.

Stop Guessing What Your Prospects Need From You

There is a big difference between getting someone's attention and helping that person become comfortable enough to make a decision. When you do not understand the journey your prospect is going through, your marketing can easily miss what matters most. And you make the same old mistakes... - You explain your service WHEN they need reassurance. - You talk about your process WHEN they are trying to understand the outcome. - You ask them to take the next step BEFORE they have enough reason to do it. And your good prospects quietly disappear. 👉 With your Buyer Journey Analysis & Strategy you will have a crystal clear view of what is happening between initial interest and the decision to become a client. You can STOP relying entirely on guesswork. You can COMMUNICATE with a better understanding of what your prospect is trying to decide. You can make it EASIER for the right people to understand why they should continue the conversation with you. And you can BUILD your marketing around the way people actually make buying decisions for your business. For $247, you receive a personalized Buyer Journey Analysis & Strategy created around your business, your prospects and the outcomes you help them achieve. Get Your...